Yazmin Khan-Lavin
Creative Director & Producer for Hospitality + Travel brands
I turn brand personality into spaces, stories and experiences that build communities and make customers feel like insiders.
Brand Spaces | Brand Stories | Brand Experiences
The more digital the world gets, the more valuable real-life becomes.
What becomes more valuable are the things a machine can’t replicate. Touch, taste, atmosphere, human connection, ritual, surprise and belonging.
Hospitality and travel are uniquely placed to win in this shift.
The brands that will win, will be the ones who make real life more curated, personal and memorable. Creating spaces and experiences that give people a sense of belonging and something worth sharing.
I help brands build that world.
Interiors that capture hearts, Events that capture minds and Brands that capture spirit.
Make it Memorable
The best hospitality brands do more than look good. They create a feeling people want to come back to.
I look for the moments of surprise, delight and personality that make a space, story or experience distinctive, then build the creative world around them.
Where I can help
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![Wall decorated with color palette samples, artwork, and fabric swatches, with a mural featuring abstract human figures and floral patterns in the background.]()
Brand Spaces
Create places people want to be apart of.
Hospitality interiors, residential projects, styling, sourcing and creative direction. I create spaces with atmosphere, personality and a strong sense of story.
Interior concepts · Hospitality · Styling · Sourcing · Spatial storytelling
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![A person's hand holding a glass of amber-colored drink, against a background of a person's clothing with a floral and tiger print design.]()
Brand Stories
Create a visual world people recognise.
I shape the creative story around a brand, space or experience — from storyboards and shot lists to photographer and videographer briefs, styling and on-site direction.
Creative direction · Storyboarding · Shot lists · Photo & video briefs · Content concepts · Social storytelling · On-site direction · Styling
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![Outdoor table setting with a black plate, silver fork, and blue cloth napkin. Two peaches with green leaves on the napkin. In the background, a pink tablecloth with gold candlesticks, a bowl of fruit, and a glass of water.]()
Brand Experiences
Create moments people want to be apart of.
From intimate dinners and tastings to launches, celebrations and brand events, I design experiences around the people in the room. Considering the full guest journey from invitation to final goodbye.
Brand dinners · Launches · VIP experiences · Tastings · Celebrations · Events · Styling
Hospitality is personal to me.
I worked at Time Out when the hospitality industry was on its knees and saw just how much people missed gathering, eating, drinking and experiencing places together. Communities rallied around the restaurants, bars and high streets they loved because they suddenly understood how much those places mattered.
That experience still shapes how I work today. I bring together 15+ years in communications, events and brand storytelling with a stylist’s eye and a deep interest in how spaces and experiences make people feel.
Creative direction with a communications brain and a stylist’s eye.
Downloadable guide for coastal archetypes
Coastal Palette Library
Downloadable colour and styling guides inspired by iconic coastal destinations, designed to help create layered interiors with a strong sense of place.
Follow: @house_of_yazz
Follow: @house_of_yazz
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